Google Ads agency in Mallorca

Google Ads agency in Mallorca: campaigns you can measure

Ostend Digital is a Google Ads agency with an office in Palma de Mallorca that sets up, manages and measures Google advertising campaigns (Google Ads, formerly Google AdWords) for businesses in Mallorca that want enquiries, bookings or sales at a known cost. We're a Google Partner, founded in Germany in 2014, with an office in Palma de Mallorca. If you're looking for a Google Ads agency in Mallorca, here's how we start, which campaigns work on the island, what it costs and how we measure.

Two starting points: a new account or an existing one

If you don't have an account yet, we create it with a structure based on search intent, conversion tracking from launch, starter campaigns with a realistic learning phase and a budget calculated from your goal. If you already have an account, we first audit it without changing anything: structure, search terms report, Quality Score and tracking. Then we start with the changes that have the most impact, without putting at risk what already works.

Google Ads in Mallorca and in your customers' home markets

In Mallorca, many customers aren't searching from the island. Someone buying a house or booking a boat trip from Germany, the UK or Sweden does it in their own language and before they travel. So we keep local campaigns, for Palma de Mallorca and the rest of the island, apart from campaigns for Germany, Switzerland or the UK, each with its own keywords, ads and landing page. For RUD, an international B2B company, we run Google Ads campaigns in 7 languages and 8 markets, with 130+ form submissions in 7 months. The same logic works for an estate agency in Santa Ponsa selling to buyers from abroad.

Mallorca's market: independent travellers and foreign buyers

Among German visitors, 55.8% travel without a package holiday and 71% use the internet to research or book (AETIB, 2025). People who organise their own trip search, compare and book online, and that's where your ad appears. Property is similar: in 2025, 29.8% of home sales in the Balearics were to foreign buyers, 4,370 transactions; Germans accounted for 39% of those purchases, and 42% of purchases by foreigners exceeded €500,000 (Registradores and Notariado, via Última Hora, April 2026). With values like these, a high cost per lead can still be profitable, provided the tracking separates serious contacts from the rest.

What Google advertising costs in Mallorca

Google Ads has no minimum budget, but there is a threshold below which the algorithm can't gather enough data to learn. Cost per click depends on the sector and on the competition in each auction, so we estimate it with data from your market before we start. You pay the media budget directly to Google. Our fees are separate: Growth Start from €1,000 a month for one or two channels, and Growth Plus at €2,490 a month if you want several channels coordinated. The contract term and conditions are set out in the proposal.

Targeting by area: campaigns for the whole of Mallorca

We take on businesses from anywhere on the island, from Palma and Calvià, including Santa Ponsa and Portals Nous, to Port d'Andratx, Llucmajor, Santanyí, Alcúdia and Cala Ratjada, as well as businesses in Ibiza and Menorca and clients from the rest of Spain. For Google Ads in Palma de Mallorca, a radius around the city isn't enough: we work with tiered zones, a core with higher bids and an outer ring with its own campaign and budget, and measure both separately. That shows whether the rest of the island brings enquiries or just clicks. When an ad needs support, we combine it with web design, SEO, footage from our video production in Mallorca or a complete plan from our marketing agency in Mallorca.