Social media marketing in Mallorca

Social media marketing in Mallorca: from followers to enquiries

Ostend Digital is a social media marketing agency from Germany with an office in Palma de Mallorca that sets the strategy, manages social channels and runs Instagram and Facebook advertising for businesses that want enquiries, bookings or sales. Our social media marketing in Mallorca focuses on estate agents and developers, construction and renovation, hotels and holiday lets, tourism and leisure, and service businesses. Here's how we work and what makes the island's market different.

Strategy first: which platform, for whom and for what

Not every platform suits every goal, and each one needs its own content. So we start with a strategy: who your customer is, which language they use, where they spend their time, what holds them back and what should happen after the click. That gives us the channels, the type of content and the goals we'll measure. The entry strategy is a project in its own right, and its cost is credited if we continue working together.

A social media manager in Mallorca: active profiles all year

A good social media manager in Mallorca does more than post: they reply, moderate and turn conversations into contacts. We take care of the editorial calendar, the copy, adapting each piece to feed, Stories and Reels, and answering comments and messages. If your business is seasonal, the profile doesn't switch off in winter, because that's exactly when next season is prepared. Whoever you hire, ask how they measure their work: we measure ours in enquiries, bookings or sales, and every report shows what each platform contributed.

Instagram and Facebook advertising measured in enquiries

Organic reach alone rarely fills a diary. Instagram and Facebook advertising can, if it's set up properly: targeting by language, area and interests, creatives tested in variants and forms or landing pages that convert. We measure with GA4, Google Tag Manager and Consent Mode v2, server-side where needed, to know what each enquiry costs you. Creatives and video for ads are planned together with our video production in Mallorca. If you also want to reach people already searching for you on Google, we combine it with our work as a Google Ads agency in Mallorca. And ads only pay off if the page behind them converts, which is where our web design in Mallorca comes in.

One market, three audiences: English, Spanish and German

In Mallorca, businesses sell to audiences that research in very different ways: the local customer, the foreign home buyer and the tourist booking from home. Each needs their own message, language and timing. So we separate campaigns and creatives by market instead of translating one ad and repeating it, and we measure separately what a contact from each market costs you.

Social media and Mallorca's economy: why German-speaking audiences matter

For many businesses on the island, foreign audiences aren't a niche. The Balearics have 21,723 registered German residents (INE, 1 January 2025) and 92,030 homes owned by foreigners (Catastro 2025). They're residents, owners and buyers who research in their own language. Add the German tourist's calendar: most summer 2026 bookings were made in the six months up to the end of January (DRV), and at TUI the average booking lead time was 213 days. If you want to fill the summer through social media, you need to be visible in autumn and winter, not in June.

Social media for businesses across Mallorca

We take on businesses from anywhere on the island, from Palma and Marratxí to Inca, Manacor, Alcúdia and Cala Ratjada, as well as businesses in Ibiza and Menorca and clients from the rest of Spain. On social media it doesn't matter where your premises are; what matters is where your customer is. So we target by area when you sell to residents and by country and language when you sell to people who haven't arrived on the island yet. For customers who look for you on Google rather than Instagram, SEO in Mallorca is the natural complement.